Tart-a-licious is a gourmet bakery specializing in one bite tartlets. Worked with the pastry chef/founder to create a tagline and visual identity that relays the essence of the brand - fun, tartlets, joy.
My Design Process
Twin Prime, a leader in mobile app acceleration, enables brands to deliver a faster, more effective mobile experience. The startup wanted a visual identity which captured the essence of the company and reflected the founder's love for mathematics and physics.
Sketched a mind map to capture elements reflecting essence of the company, founder's vision and preferences. Identified 'speed' and ' mathematics' as the key elements to develop the logo.
The logo is a stylized representation of the speed of light (formula, C= lambda*nu ). 'Speed of light' to symbolize the fast downloads and use of formula in vision with the founder's love for maths. The two symbols 'lambda' 'nu' have been stylized, and their identical inverse shapes creates balance and symmetry. 'Serendipitously' it also reflects the 'twin' in the logo
Created banners, whitepapers, datasheets and other visual assets for the marketing and sales teams at Snaplogic.
Designed this digital banner for the Sanplogic Website.
Designed a template for the data sheets within the brand guidelines.
Designed the layout for a research white paper. This was created before the brand guidelines were estabilished.
This is one of many images created for Snaplogic. The image was used in an article on security.
Posters for independent cinema and theatre
Stanford's Center for South Asia wanted a new look for their magazine to make it visually engaging and draw in more readers.
Redesigned the magazine and brought it to life with thematic pages, custom art, elegant layouts, typography and stylized elements.
